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Monthly Archives: December 2016

Online Marketing Strategies

Is it accurate to say that you are searching for inventive promoting methodologies to develop your business? Hunting down awesome strategies that will create a gigantic number of leads and give a noteworthy impact on your deals? Would you like to build your deals and enhance your site’s outcomes? It is safe to say that you are anxious to expand your lead transformation rate? On the off chance that you’ve addressed yes to any of these inquiries then read on and find the main five most promoting methodologies the will upset your business and lift your deals.

Other than the typical and enticing advertising instruments like your standard pamphlet and online advertising exercises, a staggering measure of business could be created by putting forth the accompanying inquiries:

1. What Problems would you say you are Solving?

Begin by characterizing what issue you are settling for your clients, and why is your item interestingly met all requirements to satisfy your clients’ needs? This will permit you to position your item to be more profitable than your opposition’s item.

It is insufficient having an extraordinary item you should make your item novel and guarantee that it fills the void that your market needs with a Compelling Selling Proposition. In the event that your item or administration is not superior to the opposition’s you’re promoting can’t viably convey any exceptional and profitable qualities to your objective market. Making a convincing and one of a kind offering recommendation by conveying to your clients your purpose of distinction is another approach to position your item as being superior to the opposition.

2. Who are our Ideal Customers, and how to attract them?

Identify your ideal clients and find out the best way to sell to them, which common needs and goals they possess and the psychology of why they buy. Research what words they use on line to find your product or service and then use this information to optimize your marketing and website to “connect” with your market’s desires and to give them what they want. Your message to market match is an excellent way to a superior online marketing that will optimize your website and will ultimately generate more leads and sales than your competition.

We utilize a strategy called “Online Conversion Rate Multiplier” or OCRM for our clients’ websites. OCRM is the process of making your website generate more results by being more persuasive, more proactive and easier to navigate for your visitors so more of them find what they’re looking for and take action. OCRM is the fastest and easiest strategy for increasing leads and sales generated online from your website. Plus, it’s the best way to significantly increase your leads and sales without having to spend lots of money on increasing your website traffic. Indeed, it’s the first step that should be taken before increasing your targeted traffic.

3. What is our Online Referral Marketing Activity?

Referral-generated customers are an inexpensive and most profitable source of new business. As a matter of fact, these referred customers also tend to buy quicker, negotiate less, buy larger quantities, and refer even more business to you. Use online referral systems to increase the results generated from all of your advertisements and marketing techniques by getting your customers to spread the word about your company to bring in even more sales.

To make your business referable use “referral marketing systems” – techniques and tools that you can easily integrate into your business that will proactively generate referrals. For example, just concentrating on providing outstanding service will result in happier clients who will give your business great reviews and indirectly refer new business to you. Consider linking your website with other companies that could provide you with potentially lucrative partnerships and be sure to share the wealth with them. Start an “affiliate program” for your website to get other sites to send visitors to you. Give every customer who purchases from you five 10% discount cards that they can give out to their friends and watch the referrals roll in. There are amazing rewards to be had with huge profit potential if you could integrate a handful of new referral systems into your website every month!

Offering free and good content, resources and interactive tools on your website do not only attract your target market but also it is a great strategy for increasing your referral sales and leads. The more generous your website is, the more likely your visitors will experience satisfaction with it and refer it to others.

4. How effective, if any, our Search Engine Optimization (SEO)?

Recent research has shown that more than 90% of all Internet users look for websites, products and services by using search engines like Google, Yahoo etc. and online directories. Approximately 95% of the clicks on the search engine results pages (SERPs) are on the top 3 ranked websites (not the paid listings). Plus the top sites are considered “more trustworthy” and there are no pay-per-click fees involved which means lots of low-cost high-quality visitors for you. In other words, if your site isn’t listed at or near the top, it may as well not exist!

Ensure your site is ranked prominently for keyword phrases related to your product or service with an effective multi layered Search Engine Optimization (SEO) campaign. There are three basic steps to on-page and off-page SEO:

1. 1. Optimize your web pages with keywords in the page titles, meta tags, headlines, content and URLs;

2. 2. Link your web pages to each other using keyword phrases;

3. 3. Acquire keyword optimized in-bound links from industry authority sites that point to your site.

All three steps are important, but the third step – acquiring keyword optimized in-bound links (IBL’s) – is the most important step. Unfortunately, most people don’t understand this or just do this step all wrong. The best ways to acquire in-bound links to your website are:

· Linking your website with influential websites within your industry

· Listings in the best Internet Directories like Yahoo’s Directory and local “authority directories”

· Distributing articles, press releases and information related to your product or service.

· Syndicating ie; listing your articles and information on major Article Portals

Carefully selected links from the right websites will definitely boost your rankings tremendously. Stay safe by only seeking links to and from quality websites related to your website’s topic. Be patient with your website’s SEO as it takes time and effort, but it’s well worth the investment because of the quality visitors around the clock.

5. Do we have Social Networking Activities, Online Intelligence & Web Analytic Strategies?

Social networking on the Internet is a great way to get in front of audiences who are discussing topics related to your expertise, product or service. It is without doubt the most powerful way to get in front of your audience on the Internet. Technologies like Twitter and Facebook make it easy for you to connect with your ideal customer.

In conclusion, it is not about broadcasting your website any more. It is goes beyond that to interacting and engaging your clients. Affordable and easy to use Web Intelligence Tools can be used to automatically scan the Internet daily and provide you with a list of these Social Networking opportunities. For example, you can use hootsuite.com to broadcast your content including your articles, special offers etc to all the social network sites with a push of a button. You are interacting with your customers and engaging them as they respond to your offers or share your information within their circle of influence.

WordPress for Business

Lately, WordPress has risen as a leader as a stage for making new online organizations. Its eternity rising believability and notoriety has rendered it a mainstream choice and a relentless most loved among net clients around the world. WordPress, made in 2003, with moderate coding, was intended to improve the typographical nature of consistently composing and was done as such with a moment number of individuals. WordPress has come exceptionally far from that point forward. Nowadays it holds the fantastic title of that of being the greatest self facilitating weblog stage on the planet. A framework used by a great many bloggers and blog programs alike. Initially, WordPress was utilized only to blog reasons, yet these days WordPress is being used on a wide scope of on-line rehearses. Its straightforwardness of usage and its uncompromising adaptability makes WordPress and an aggregate dream to play with. WordPress has likewise turned into a main decision for establishing organizations because of the unassailable way of its CMS. A standout amongst the most tempting explanations behind using WordPress for online business sites lives inside its ability to oblige impressive measures of content, notwithstanding further media content including, however not lessened to video, sound et cetera. This makes the treatment of a substantial and regularly tedious HTML site especially a reality of the past. WordPress gets things done inside minutes, while already, you’d have invested hours redesigning, changing code – ensuring the code and changes are program perfect, and so on.

An additional great fact about the use of WordPress for e commerce oriented business resides in its overall flexibility. The little fact one can switch plugins at the click of a mouse makes it so quick and efficient to make use of. This in addition to one’s capability to add functions using plugins makes WordPress a very authoritative platform for business. Probably the most gripping fact about WordPress though, is the actual fact that it is free to utilize. This vital fact makes it exceptionally attractive for third party software program designers. In truth there are actually thousands of creative designers on the market who are designing templates and plugins for WordPress. The WordPress society is utterly huge! What’s more, many of these templates and plugins are free. But as you’ll no doubt understand, if you need a premium WordPress template, you usually need to pay a price. And it’s a price worth having to pay because in the long run, it will be well worth the cash.

But it doesn’t end there. WordPress is probably one of the most, if not the most SEO responsive blogging system on earth, and is so virtually right out from the box. Yes there are some tweaks you’ll have to make, and there are even some specialist high quality themes designed to improve WordPress’ SEO further, but there are lots of SEO functions, and plugins for WordPress that are offered to users for free. It is this basis, it’s each one of these qualities which have attracted some of the finest web-designers around the globe to develop themes and plugins for the WordPress system. And, as expected, it is every one of these qualities that have attracted the average joe to start a small business with a nominal budget. With WordPress it is possible to start a reliable online business website, with all the functions and requirements you require for you and your potential consumers, and do so with a small amount of money.

Entrepreneurial Motivation

Each student knows when they begin school they will have years of diligent work in front of them. There will be give up and late evenings of study, in some cases while working an occupation. Be that as it may, they do it at any rate due to the reward toward the end, which is ideally a degree. Be that as it may, even that degree doesn’t ensure that they will land a position or be effective.

Ladies who get pregnant realize that they have no less than nine months of pregnancy, then difficult work, and weeks or months of restless evenings. They additionally realize that they’ll need to do a considerable measure of giving up both amid and after the birth. Furthermore, those penances proceed for a long time while bringing up that kid. However they do it at any rate in light of the fact that the reward toward the end is justified regardless of the greater part of the agony and yield.

That is additionally valid for business visionaries beginning a business. You know going in that it will be a long, hard street brimming with ups and downs and a lot of disappointments and restless evenings. Yet, business people do it in any case. Why? For the reward. Once more, even after you have a business up and running it doesn’t ensure that you will be a win and profit.

College graduates, moms, and business owners all have something in common. Thanks to the prefrontal cortex in the brain they all have motivation. Motivation is what compels people to pursue goals and what separates us from the rest of the animal kingdom. It regulates our thoughts, emotions and ideas and is responsible for driving us to become successful.

Scientists have proven that parts of the brain light up when you expect to win money, which is why gambling is such a powerful addition. I would bet that the same parts of the entrepreneur’s brain lights up when they come up with a new great idea that will bring them some kind of reward. That could be financial or some other reward that motivates an entrepreneur to achieve a goal. It would seem that entrepreneurs and gamblers have a lot in common. Both are risk takers. They both want a big pay out of some kind, whether it’s money, ego, or excitement. Or it can be a combination of all three.

The thing that motivates entrepreneurs the most is passion. You can have a great idea, but you will need the passion and drive to see something through if you want it to succeed. That, in the end is the most important.